The e-commerce entity (also foreign-owned) is any person who owns, operates or manages a digital or electronic facility or platform for electronic
commerce, but does not include a seller offering his
goods or services for sale on a marketplace e-commerce entity.
Marketplace based model of e
-commerce means
providing an IT platform by an e-commerce other hands entity on a
digital & electronic network to act as a facilitator
between buyer and seller. On other hand, Inventory
based model of e-commerce means an e-commerce
activity where an inventory of goods and services is owned
by an e-commerce entity and is sold to the consumers
directly. However, FDI is not permitted in an inventory
based model of e-commerce marketplace-based
According to guidelines for FDI (Foreign Direct
Investment) on E-Commerce, an E-commerce entity
providing a marketplace will not exercise ownership or
control over the inventory i.e. goods purported to be
sold. Such ownership or control over the inventory
will render the business into the inventory-based model.
Inventory of a vendor will be deemed to be controlled
by an e-commerce marketplace entity if more than 25% of
purchases of such vendor are from the marketplace
entity or its group companies.
Source: Vision IAS